Notice of Privacy Practices

PRIVACY POLICY

Effective Date: 3/24/25

Better U, Inc. (“Better U,” “we,” “us,” or “our”) is firmly committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit or use our website, https://www.betterucare.com (the “Platform”), utilize our services (“Services”), or otherwise interact with us. It also details your rights and choices regarding such information, including under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and other applicable laws.

By accessing or using our Platform and Services, or by otherwise providing us with your personal information, you agree to this Privacy Policy. If you do not agree, please do not use our Platform or provide any personal information. We reserve the right to make changes to this Privacy Policy at any time. Any changes will be posted here, and we encourage you to review it regularly.

If you have any questions or comments about this Privacy Policy, please contact us via email at legal@betterucare.com.

This Privacy Policy is incorporated into and is subject to our Terms of Service. Any personal information that you provide to Better U remains subject to this Privacy Policy and our Terms of Service.

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1. HOW WE COLLECT YOUR PERSONAL INFORMATION

We may collect the following categories of personal information from or about you:

Account Information: When you register for or use our Platform or Services, we collect information such as your name, birthdate, health information, and medical background.
Device and Location Information: We automatically collect certain technical information about your device, including your IP address, device identification information, and browsing actions on our Platform. We may use cookies and similar technologies to understand your activity on the Platform.
Payment Information: When you use our Services to make or receive payments, we collect payment details such as credit card numbers or other financial account information.
Children’s Information: Our Services are intended for users 18 years and older. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such information, please contact us so we can delete it.
Anonymous Information: We may collect anonymous or aggregated information, such as overall usage data, clickstream data, and statistical information that does not directly identify you.
Social Networking Services (“SNS”): If you register or log in via a third-party SNS account (e.g., Facebook, Google), we may collect information from that SNS (subject to your SNS privacy settings). This could include your name, email address, or any other information you make publicly available on or through that SNS.

If you provide personal information about a third party (e.g., an emergency contact), you must (a) notify that individual before sharing their information; (b) explain that their information will be processed as described in this Privacy Policy; and (c) obtain their consent if required by law.

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2. WHY WE NEED TO COLLECT YOUR PERSONAL INFORMATION

To the extent permitted by applicable law, we may use your personal information to:

Provide Services: Operate and administer our Platform and deliver the Services or information you request.
Manage Our Relationship: Respond to questions, comments, or customer service inquiries; provide updates and notices.
Communicate Important Notices: Send information about changes to this Privacy Policy, Platform updates, or other administrative messages.
Analytics and Market Research: Improve our Platform and Services, analyze trends, and gather demographic information about our user base.
Personalize Experiences: Tailor our communications and marketing to you based on your activity on our Platform or geographic location.
Prevent Unlawful Activities: Detect and prevent fraud, security issues, or other potentially harmful activities; protect our rights and the rights of others.

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3. TO WHOM WE DISCLOSE YOUR PERSONAL INFORMATION

We will not sell your personal information except as described below or in this Privacy Policy. However, we may disclose personal information:

Service Providers: To companies that help us operate our Platform, provide Services, or assist with marketing. These entities are contractually obligated to keep your personal information confidential and may only use it as necessary to provide services on our behalf.
Healthcare Providers and Business Partners: To your healthcare providers or other medical professionals involved in your care; to payment gateways or software providers involved in delivering/improving our Services.
Compliance with Law: When required to comply with a legal or regulatory obligation, a judicial order, or a request by a government authority.
Business Transactions: In the event of a merger, acquisition, sale of assets, or other business transaction, personal information may be transferred to one or more third parties as part of that transaction.
With Your Consent: If you consent to additional disclosures.

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4. HOW LONG WE RETAIN YOUR PERSONAL INFORMATION

We retain your personal information only as long as is reasonably necessary to fulfill the purposes outlined in this Privacy Policy and as required by law.

Medical Records: We are legally obligated to maintain medical records for at least 10 years.
Other Records: Other data, such as routine business records or backups, may be retained for an appropriate period based on operational requirements or legal obligations.
CRM Data: CRM data not containing Protected Health Information (PHI) is generally retained only as long as needed to provide our Services or comply with legal obligations, subject to Controlling Your Personal Information.

If you have questions about specific retention periods for certain data, please contact us at legal@betterucare.com

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5. HOW WE PROTECT YOUR PERSONAL INFORMATION

We implement appropriate administrative, technical, and physical measures designed to protect your personal information against unauthorized or unlawful processing and accidental loss, destruction, or damage. Data collected via our Platform is stored on secure servers, and we use safeguards (e.g., encryption, access controls) to reduce the risk of data breaches.

We will never sell your information.

No Mobile (SMS) Information Sharing with Third Parties

We do not disclose, sell, or rent your mobile phone number or mobile device identifiers to third parties for marketing purposes.
We may share non-mobile information with service providers who help deliver our Services, but this does not include mobile-specific data for marketing.

Mobile Privacy and SMS Communications

By providing your mobile number, you consent to receive SMS messages from Better U, including appointment reminders and important notifications.
Frequency: You may receive biweekly appointment reminders, plus a reminder 1 hour before your scheduled appointment.
Opt Out: Reply “STOP” or “OPT-OUT” to any SMS message to unsubscribe.
Opt In: Reply “START” or “OPT-IN” to resubscribe.
Message and Data Rates: Standard message and data rates may apply.
Support: Reply “HELP” or contact our customer service for assistance.

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6. CHILDREN’S PRIVACY PROTECTION

Our Platform and Services are not directed to individuals under 18 years of age. We do not knowingly collect information from anyone under 18. If you believe we have collected personal information from a minor, please contact us so that we may delete it.

7. CONTROLLING YOUR PERSONAL INFORMATION

Access and Correction

You may request details about the personal information we hold about you, including how it has been used or disclosed in the past 12 months, by contacting us at legal@betterucare.com. We will make every effort to respond to your request within 30 days. Where we are unable to do so, we will inform you of the reason for any delay.

If any of your information is inaccurate, incomplete, or out of date, please update it through your account settings or by contacting us. Providing us with accurate information helps ensure we continue to give you the best possible service.

CRM Records Deletion

We respect your right to request deletion of non-medical Customer Relationship Management (CRM) data. You may request deletion of your CRM records by contacting us at legal@betterucare.com. Once we receive your request, we will delete the CRM records to the extent permitted by law and confirm completion of the process, subject to any legal obligations requiring us to retain certain information (e.g., for tax, accounting, or auditing purposes).

Medical Records Retention & Amendments

10-Year Retention Requirement: We have a legal obligation to maintain medical records for at least 10 years. Therefore, we cannot permanently delete your medical records upon request if they contain Protected Health Information (PHI).
Amendments: You have the right to request an amendment or correction to your medical records if you believe the information is incorrect, inaccurate, or incomplete. We will evaluate amendment requests in accordance with HIPAA and other applicable laws. If we deny a requested amendment, we will provide a written explanation and instructions on how you may submit a statement of disagreement.

Withdrawal of Consent

If you wish to withdraw consent to the processing of your personal information for any of the purposes described in this Privacy Policy, or request deletion of your personal data (where feasible), please contact us. Note that if you withdraw consent or request deletion of certain personal information (other than medical records we are legally required to retain), we may not be able to continue providing some or all of our Services, and we will not be liable for any consequences resulting from our inability to provide such Services.

8. LINKS AND THIRD PARTIES

Our Platform may contain links to websites or resources controlled by third parties. We are not responsible for the privacy practices or content of such third-party websites. We encourage you to review the privacy policies of any website you visit.

9. CONTACT US

If you have any questions, concerns, or complaints about our Privacy Policy, data protection practices, or our compliance with applicable data protection laws, you may contact our Data Protection Officer at:

Better U, Inc.
Attn: Data Protection Officer
7095 Hollywood Blvd #422
Los Angeles, CA 90028
Email: info@betterucare.com

10. ANNEX FOR CALIFORNIA RESIDENTS

California Consumer Privacy Act (CCPA)

Under the CCPA, California residents have the right to:

Opt Out of Sale: You can request that we not sell your personal information to third parties.
Request to Know: You can request specifics about how we have collected, used, and disclosed your personal information in the preceding 12 months.
Request to Delete: Subject to certain exceptions, you can request that we delete your personal information from our records.

If you wish to exercise these rights, please contact us at legal@betterucare.com with “CCPA” in the subject line. We will confirm receipt of your request within 15 days and respond within 45 days or notify you if an extension is needed. We may ask for certain information to verify your identity. We will not discriminate against you for exercising your CCPA rights.

11. HIPAA NOTICE OF PRIVACY PRACTICES

THIS SECTION DESCRIBES HOW PROTECTED HEALTH INFORMATION (“PHI”) ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.

Under HIPAA, we are required by law to maintain the privacy of your PHI, provide you with this Notice of our legal duties and privacy practices, and notify you in the event of a breach affecting your PHI. We will follow the privacy practices described in this Notice while it is in effect.

We reserve the right to change our privacy practices and this Notice at any time, provided the changes are permitted by law. When we make a significant change, we will post the updated Notice clearly on our Platform and make it available upon request.

1. How We May Use and Disclose Your PHI

Treatment: We use and disclose PHI to provide, coordinate, or manage your health care, such as sharing information with specialists involved in your treatment.
Payment: We use and disclose PHI to obtain payment for services we provide to you (e.g., billing, claims management).
Healthcare Operations: We use and disclose PHI for business operations such as quality assessment, staff training, and licensing activities.
Required by Law: We disclose PHI when required by federal, state, or local law.
Law Enforcement & Legal Proceedings: We may disclose PHI in response to a court order, subpoena, or other lawful process.
Worker’s Compensation: We may disclose PHI to comply with worker’s compensation or similar laws.
National Security & Military Activity: We may disclose PHI to authorized federal officials or military authorities under certain circumstances.
Health Oversight Activities: We may disclose PHI to government oversight agencies for audits, investigations, or inspections.
Coroners & Medical Examiners: We may release PHI to identify a deceased person or determine the cause of death.

2. Other Uses and Disclosures

Your written authorization is required for certain uses and disclosures of PHI, including (but not limited to) psychotherapy notes (if any) and the sale of PHI. You can revoke your authorization in writing at any time, except to the extent we have already relied on it.

3. Your HIPAA Privacy Rights

Right to Access: You have the right to inspect and obtain copies of your PHI (with limited exceptions).
Right to an Accounting of Disclosures: You have the right to request an accounting of certain disclosures made of your PHI.
Right to Request Restrictions: You may request restrictions on certain uses or disclosures of your PHI. We are not always required to agree, except where disclosures are made to a health plan for payment or operations and you have paid for the service out of pocket in full.
Right to Request an Amendment: If you believe your PHI is incorrect or incomplete, you may request an amendment. We may deny the request in certain circumstances, but we will explain why in writing.
Right to Request Confidential Communications: You can request we communicate with you about health matters in a certain way or at a certain location.
Right to Notification of a Breach: You will receive notice if a breach occurs that compromises the privacy or security of your PHI.
Right to a Paper Copy: You have the right to a paper copy of this Notice at any time.

4. Complaints

If you believe your privacy rights have been violated or disagree with a decision we made about your PHI, you may file a complaint with us at:

Better U, Inc.
Attn: Legal & Compliance
7095 Hollywood Blvd #422
Los Angeles, CA 90028
Email: legal@betterucare.com
Phone: +1 (323) 433-5883

Privacy Policy